City of Atlanta
Georgia

Ordinance
18-O-1372
Referred Without Objection
Jun 18, 2018 1:00 PM

Z-18-68 AN ORDINANCE BY COUNCILMEMBER AMIR FAROKHI TO AMEND CHAPTER 28A (ATLANTA SIGN ORDINANCE) OF PART 16 (ATLANTA ZONING ORDINANCE) OF PART III OF THE CODE OF ORDINANCES (LAND DEVELOPMENT CODE) TO ALLOW LARGE SCREEN VIDEO DISPLAY (LSVD) SIGNS AS A TYPE OF WALL SIGN ON MIXED USE TECHNOLOGY CENTERS IN SUBAREA 1 OF THE SPI-16 (MIDTOWN SPECIAL PUBLIC INTEREST) ZONING DISTRICT; TO CODIFY SUCH PROVISION AS 16-28A.010(37)(A)(III); AND FOR OTHER PURPOSES.

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Department:Council District 2Sponsors:
Category:Personal Paper

Attachments

  1. Printout
  2. Video Display Ordinance (This file has not yet been converted to a viewable format)

Body

AN ORDINANCE BY:

COUNCILMEMBER AMIR FAROKHI

 

AN ORDINANCE TO AMEND CHAPTER 28A (ATLANTA SIGN ORDINANCE) OF PART 16 (ATLANTA ZONING ORDINANCE) OF  PART III OF THE CODE OF ORDINANCES (LAND DEVELOPMENT CODE) TO ALLOW LARGE SCREEN VIDEO DISPLAY (LSVD) SIGNS AS A TYPE OF WALL SIGN ON MIXED USE TECHNOLOGY CENTERS IN SUBAREA 1 OF THE SPI-16 (MIDTOWN SPECIAL PUBLIC INTEREST) ZONING DISTRICT; TO CODIFY SUCH PROVISION AS 16-28A.010(37)(A)(III); AND FOR OTHER PURPOSES.

 

WHEREAS, the Georgia Institute of Technology ("GIT") will place its High-Performance Computing Center ("HPCC") at Coda, a new development located at the intersection of Spring Street and 4th Street in Special Public Interest 16 ("SPI-16") as a part of a public private partnership to encourage private companies and research partners to locate in Midtown Atlanta; and

WHEREAS, Coda and HPCC is designed to be one of the "research neighborhoods” that span various academic fields through the GIT campus by making the computing center available for academic research, financial and econometric forecasting, genetic modeling and other high-performance data analysis; and

WHEREAS, as a "research neighborhood," Coda and HPCC will provide private high-tech companies the rare opportunity to co-locate with others who are embedded in the GIT innovation ecosystem which is home to some of the top engineering and computer science programs in the world; and

WHEREAS, Coda and HPCC, as a "mixed use technology center," have created the first-of-its-kind "Class T office environment," which is defined by an inventive, co-located workplace design that facilitates collaboration, drives action, propels growth, and advances breakthroughs between research and industry; and

WHEREAS, the Class T office environment at Coda and HPCC will facilitate interactions between start-ups, Fortune 500 companies, university affiliates, researchers and students by combining creative workplace design with cutting-edge research labs, comfortable communal spaces, industry event space, as well as unique retail concepts restaurants/bars and public plazas; and

WHEREAS, the design seeks to maximize the opportunity to intermingle on the campus of Coda and HPCC by the inclusion of a 20,000 square foot public plaza that will create an undeniable vitality and connect with every component of Technology Square as well as provide another premier amenity in Atlanta’s innovation district; and

WHEREAS, Coda and HPCC also seek to bring its first-of-its-kind innovation to the exterior of the building and allow the 20,000 square foot public plaza to be served by a media wall, utilizing a large screen video display, that is intended to enliven and activate this public space; and

WHEREAS, the building form of Coda and HPCC is regulated by the zoning district regulations for the SPI-16 Midtown Special Public Interest Zoning District ("SPI-16"); and

WHEREAS, one of the stated purposes of the SPI-16 zoning district is to maximize opportunities for pedestrian amenities, including public art, safe accessible parks, plazas, and greenways for active and passive enjoyment; and

WHEREAS, the Atlanta City Council finds that amendment to the Atlanta Sign Ordinance to permit Large Screen Video Display (LSVD) as a type of wall sign interior in a plaza within a mixed use technology center, each of which must meet certain criteria, will further the aforementioned intent and will not impair the public safety and aesthetic purposes underlying the Atlanta Sign Ordinance in that visibility of any such LSVD sign from the public right-of-way is incidental to the primary plaza purpose of gathering people for active and passive enjoyment.

NOW THEREFORE THE CITY COUNCIL OF THE CITY OF ATLANTA, GEORGIA HEREBY ORDAINS:

Section 1:              Section 16-28A.010(37)(a) setting forth the sign regulations within sub-area 1 of the SPI-16 Midtown Zoning District and which read as follows:

(37)  SPI 16 Midtown District. The following signs shall be permitted in the SPI 16 Midtown District:

a. The regulations for SPI 16 Midtown District section 16-18P.028 (Specific regulations for Subarea 1: Midtown Commercial) shall be the same as the regulations in subsection (6) C-2 (Commercial Service) District, provided that:

i. No freestanding signs shall be permitted.

ii. No shopping center signs shall be permitted.

 

Is hereby amended to read as follows (with new language underlined):

(37)  SPI 16 Midtown District. The following signs shall be permitted in the SPI 16 Midtown District:

a. The regulations for SPI 16 Midtown District section 16-18P.028 (Specific regulations for Subarea 1: Midtown Commercial) shall be the same as the regulations in subsection (6) C-2 (Commercial Service) District, provided that:

i. No freestanding signs shall be permitted.

ii. No shopping center signs shall be permitted.

iii. Large Screen Video Displays in Mixed Use Technology Centers. Despite any language to the contrary in Chapter 28A, the use of Large Screen Video Display (LSVD) utilizing full motion video technology consisting of a matrix board behind which computerized lights are projected to form images, as for a television, shall be a permitted wall sign on a building within a Mixed Use Technology Center that meets the following criteria:

1. A Mixed Use Technology Center exceeds 700,000 square feet and consists of the following mix of uses:

(a) at least 500,000 square feet of office floor area, a portion of which is leased to a university system of Georgia tenant and the remainder is available for lease by technology companies;

(b) at least 50,000 square feet of floor area used as a high-performance computing space or data center;

(c) at least 20,000 square feet of retail space with at least 15,000 square feet being street level retail; and

(d) at least 20,000 square feet devoted to an outdoor public plaza; and

2.              the LSVD sign:

(a) shall be located on a wall facing the public outdoor public plaza; provided however that the LSVD sign may also be incidentally visible from a public street; and

(b) shall not create greater hazards or distractions to drivers than other uses or building features permitted by Chapter 16 of the Code.

Section 2:              This ordinance shall become effective when signed by the Mayor or as otherwise provided by operation of law.

 

 

Meeting History

Jun 18, 2018 1:00 PM Video Atlanta City Council Regular Meeting
draft Draft

REFERRED TO ZONING REVIEW BOARD AND ZONING COMMITTEE WITHOUT OBJECTION

RESULT:REFERRED WITHOUT OBJECTION